Cybex is the undisputed leader of the exercise equipment industry... if you understand the subtleties of biomechanics, or the difference between arcuate and accurate.
Despite having 45 years of experience, and profoundly deep roots in exercise science, their truth wasn’t being told.
Through new positioning, messaging, and an integrated campaign, Cybex brought the conversation back to what mattered — simply, the most effective exercise equipment in the world.
Cybex Mission
Cybex Engineering
