Cybersecurity is a complex space — one increasingly cluttered with new technologies, new names, and new challenges. This creates a unique challenge for heritage brands.

When we started working together, RSA struggled with one crucial challenge — to position themselves around the trust and authority of an industry pioneer or the energy and ingenuity of their latest innovations?

Our solution: Both. The “Own Your Identity” campaign, brought together RSA’s focus on identity-first solutions with their legacy of proven performance. We executed across video, sales enablement, and beyond.