The mission: Help Watts, a global leader in water technology, develop an industry-leading IIoT (Industrial Internet of Things) story for their most critical stakeholders and customers. Meanwhile, execute clever, unexpected, and engaging creative across all deliverables.

The solution: A new brand strategy, new value promises, a new brand story, and a new tagline. From there — a global, integrated DX campaign bridging print, digital, video, experiential, and beyond.