Let’s rebrand epilepsy

– Mark Slater
Owner, Slate of Mind

It all started 25 years ago

I was a sixteen-year-old diagnosed with epilepsy. Since then, I’ve done what most people with epilepsy do—try to think about it as little as possible, while getting on with my life. Like most of us, I’ve ended up somewhere in the middle.

A career in health marketing

It’s no coincidence that most of my career has been dedicated to working with health organizations. From junior copywriter to executive creative director, I’ve worked with hundreds of health brands, ranging from small startups to some of the Fortune Five. Today, I own Slate of mind, a boutique agency specializing in brand strategy, storytelling, and campaign creation for health, life science, and wellness brands.

A chance to change a narrative.

It’s no secret that epilepsy, as a condition, has an abysmal brand — from historical persecution and discrimination to modern stigma and misconception. How to change this? Like most modern brand narratives, epilepsy’s story will be shaped by the people investing in the media to change it. This creates a unique opportunity for us to redefine epilepsy’s brand.

Supporting epilepsy nonprofits

This year I reached out to epilepsy nonprofits to see how I could help. One email led to an inbox crowded with inquiries—and some of the most personally rewarding work of my career.

Slate of Mind now contributes $50,000 a year in pro bono agency services to epilepsy non profits. I serve on various nonprofit committees and boards and help with all aspects of brand building and communications.

Epilepsy communications, by someone with epilepsy

If you’re part of an organization that’s helping improve the lives of people with epilepsy, we should chat.

Contact me anytime at mark@slateofmind.com