Simplicity conveys strength. Clarity conveys confidence. Nowhere is this truer than in the complex space of digital health.

Medidata advances breakthrough therapies through AI powered insights, patient-centric clinical trial solutions, and the world’s largest patient-level historical clinical trial data set. The challenge: to disrupt the status quo, and convey their leadership in the space.

In partnership with Medidata, we were able to launch new offerings, evolve existing offerings, and reimagine their global messaging – from workshop, to positioning anthem, brand voice guidelines, segment themes, message maps, customized persona messaging, and beyond.