In the heart of the pandemic, Thermo Fisher Scientific faced a critical challenge: How to go to market with a new product and a new form of defense against COVID-19?

The stakes couldn’t have been higher. This was a high-profile, global launch with the potential to protect people and organizations around the world. And it had to happen at pandemic speed.

Rising to the moment, we partnered with incredible clients to develop everything from presentations for policymakers to a fully integrated global campaign—delivered for the people who needed it most, at the pace the moment demanded.