Few medtech organizations are as impactful, innovative, or trusted as Siemens Healthineers. Their global ecosystem connects diverse offerings, communities, audiences, and systems.

The challenge: How to unify their communications while telling a human, future-focused story for a North American audience?

From a global product launch for their at-home COVID-19 antigen test to integrated campaigns across their health solutions, our strategy, creative direction, and messaging have become a vital part of their global communications.